I am writing to ask if you will support the Environment Agency’s Flood Action Campaign this year.
Last year, campaign supporters helped to ensure that more people signed up to flood warnings and found out what to do in a flood – helping to keep them, their homes and their families safe.
But there is always more to be done.
So we plan to target those between 18 and 34 this winter because:
People aged 18-34 are the least likely to know if the area where they live is at risk of flooding.
They are least likely to know how to protect their property, or where to go for information.
They are most likely to take life endangering risks during flooding – and most at risk of dying during a flood.
The mental health impacts of flooding can last for two years or more after flooding has happened. Depression, anxiety and PTSD can affect up to a third of people who have been flooded.
BUT – taking steps to prepare for flooding, and knowing what to do in a flood can significantly reduce the damages to your home and possessions, and reduce the likelihood of suffering from these mental health impacts in the future.
We’ll run the campaign for a week during the winter when rain or flooding is on the news agenda, as this is when people are most likely to take notice of the information and take flooding seriously. We don’t know much in advance when this week will be, so the campaign is ready to go from now but can be deployed during any suitable wet week. We’ll let everyone know when we’re going live.
How you can get involved
Make a short film: Please see the attached information on how to support the campaign this year via social media. We would like to invite key figures to record a video or take a photograph to share on your social media channels, telling us #JustOneThing they would save in a flood and why.
Share our social media messages: Please help us to spread the word by liking and sharing our social media posts from our national accounts on Twitter, Instagram and Facebook.
Circulate/use our campaign materials in your parish magazine: Follow this link to all the campaign materials including facts and figures, template articles for young families and tenants, email signatures, images and posters.